Welcome to Drawn!
We’re so glad you want to know more about us. Here goes!
Born out of pure love for bold prints and vibrant colours - we are an independent fashion brand made and based in India. Founded in 2020, a proud pandemic baby, Drawn focuses on delivering timeless wardrobe winners with a twist. Taking on strong , classic silhouettes and delivering them in fun, lively and mood-boosting hues and prints - our collections are small but definitely pack a punch!
Our satorial strategy aims at feel-good-look-good power pieces that stand the test of time, occassion and non-occassion.
Small batch production, ready to ship, limited runs, unlimited compliments - always (ask our customers!)
Pockets? Wherever we could fit them in!
Easy, like Sunday morning - that’s how we like to see our styles, colouring your ‘everyday’.
The Artist Edit
The Artist Edit gives us the chance to work with upcoming artists, illustrators and designers on exclusive prints comissioned by and for Drawn. Wearable art that doesn't break the bank with limited edition prints drawn to be worn now, cherishedand enjoyed forever.
As a small business launched in 2020, we recognise our responsibility to our planet and our people. From the very beginning, we have been very conscious of not greenwashing our way into our customer's closets.
Are we 100% sustainable - not yet. But we're working on getting there with each collection. It is crucial to our growth as a brand. Here's where we are at so far:
-We focus on small batch production and limited runs to cut out excess production and wastage. We are not dictated by season or trend. As an upcoming brand we do not want to be weighed down by the pressures of fast production, conversion and dead stock. Our quantities are limited. Our styles are limited. This might mean that fewer people will have access to our products, however we do hope that pushes our customers to cherish and enjoy every piece they purchase from us.
-We do our best to ensure there is minimal fabric wastage in our production process which is why our print placements often vary from piece to piece because we work on utilizing almost all the fabric we print on. We stick to digital printing to keep our water consumption under control.
-We manufacture with a small design studio called Peppercraft Studio. It is one of the few manufacturing units in the country that works with upcoming brands like ours on small batch productions. One of the biggest reasons brands overproduce is because they have to hit MOQ's (minimum order quantities) to keep costs in check. Peppercraft Studio is sensitive to that and believes in building a socially responsible business that follows the strictest procedures in accordance with international compliance guidelines to ensure dignity of work, health and safety, and minimum environmental impact.
-While our designs are primarily made using cotton and viscose, we have occasionally used polyester for our satin twill pieces. We are very conscious of that, and have been working on identifying manufacturers that can provide small batch alternatives. By 2022 we aim to switch to recycled polyester to be able to work on a more circular pattern of consumption.
-All our packaging is minimal, biodegradable and recyclable.
We are working on doing better every day and are hoping to be able to grow into a brand that has a positive impact!